Chiwan Chiang
This interview is part of a series of conversations with the people working at MIMETAS. The 'I' in MIMETAS focuses on the personal side of the people that drive our world. Today we sit down with Chiwan Chiang, Marketing Specialist at MIMETAS.
You have worked at MIMETAS for quite some time. What inspired you to move to different positions? What would you consider the key takeaways that you learned while navigating these changes?
My journey at MIMETAS was driven by a desire to broaden my knowledge and challenge myself to understand the different facets of the biotechnology sector. I was fortunate that I got the opportunities here at a pioneering company such as MIMETAS to explore so many roles and responsibilities. Starting as a scientist, I had a strong foundation in the technical aspects of our work. However, I felt the urge to translate our scientific achievements into real-world applications and market success. This led me to transition into roles where I could apply this scientific knowledge into commercial aspects, first as a field application specialist and then a sales manager and now as a marketing specialist! A key lesson I’ve learned through this rewarding journey is to not be too harsh on myself and be daring to step out of my comfort zone. When you think you have failed you’ve only gained knowledge and progressed further.
As Marketing Specialist, can you describe what a typical day in the life looks like?
My day as Marketing Specialist at MIMETAS is quite diverse, but one thing is always key: communication. My typical workday is a combination of meetings and desk time. It’s a blend of creative and analytical tasks. For instance, brainstorm sessions with the marketing team are very common, where topics can range from enhancing MIMETAS’ brand presence, supporting sales initiative and fostering lead generation. It’s also really important for me to meet with scientists and engineers to understand the latest developments at MIMETAS. I also engage with co-marketing partners to discuss our strategy for joined activities.
Additionally, a large part of my job focuses on the development and improvement of product marketing assets, creating marketing videos, and providing scientific input for our conferences. In essence, my role is multifaceted focusing on content creation, market analysis, digital engagement, and cross-departmental collaboration to drive MIMETAS's marketing objectives forward. I love that my role requires me to communicate with all different kinds of parties, whether that be colleagues from other departments within the company, or external collaborators outside MIMETAS.
What is your favorite quote, song or belief, anything that you live by?
A Dutch phrase which roughly translates as: “A day without laughter is a day wasted.” This has been an important mindset for me since my youth. It encourages me to think positively, which in turn makes me happier. It creates a positive feedback loop!
What your favorite memory from working at MIMETAS?
After so many years at MIMETAS I have experienced many great moments with colleagues. One of my favorites was being part of the organization committee for the 5-year MIMETAS anniversary company outing to Valencia. Another highlight includes all the Friday Vrijmibo’s (Dutch word “Vrijdagmiddagborrel,” which means having some well-deserved after-work drinks with your colleague on Friday afternoon).
If you could send a message to yourself 10 years ago, what would you tell the younger you?
If I could share wisdom with my younger self, I’d emphasize the beauty of uncertainty and to value the present. Don’t worry too much about your career or what the future holds. You can’t plan and account for everything and there are many possibilities and chances that will cross your path that you may not anticipate. Live in the moment and enjoy the now!
