MIMETAS opens new office in Tokio, Japan
An interview with Yoko Ejiri, Director Mimetas Japan
Mimetas has recently opened an office in Japan, under the guidance and direction of Yoko Ejiri. She answered a couple of questions to explain her plans with us in Japan. Of course, we are all curious about what she has in store for us. Japan is a big player in the biotechnological field, and we want to get a quick start.
How do you see our office in Japan transforming in the next five years?
I would like to establish a network-like business ecosystem with researchers of Mimetas, collaborators, customers and potential customers. They join our facility in Tokyo to learn about our products and technologies. There, many excellent researchers work together and positively move their projects forward.
Opening an office in Japan greatly increases the diversity within our company. This might also be difficult to manage, due to differences forming barriers that we need to cross. How is marketing in Japan different from marketing in the West?
I think one of the differences between marketing in Japan and the West is how to build customer relationships. In Japan, sometimes it is important to spend your time with customers after work hour ends. Japanese marketing/sales people frequently meet with potential customers in person, sometimes eat dinner and drink alcohol with them until late. Of course, quality, customer service, science, lead time, price and so on are very important, but we often have to sacrifice our private time to build a good customer relationship.
This new office allows us to establish strong connections, not only in Japan but also in the entire Asian market. What are the biggest challenges in the Asian market?
Variety is one of the challenges in the Asian market. There are many countries with different languages and different cultures. Market size is rapidly growing and developing technology with their sense of values. It will be more important to keep watching their political trends and business trends and seek the best strategy to get into the market. Additionally, we need to build Intellectual Property. We could face a copy-cat product unless we protect our technologies and Mimetas’ brand.
You are leading all of our advances in the Asian market, which is incredibly admirable. You are also a woman in a leading position in Japan, how is that?
Gender does not matter if you wish to accomplish something new and make your best efforts to the goal.
Written by Indi Joore